The scent & colour tones are not as fake and plasticy as the paint you can buy in big DIY chains, since 1983 |Auro has developed products using plant & mineral raw materials which are bio degradeable and can be integrated into the natural cycle of materials.
Auro paint is eco certificated. - Retailers can demonstrate due diligence to the authorities within the target market through the certification of suppliers, therefore, allowing companies to gain consumers’ trust through product safety reliance.
The vegetable sourced water based Auro paints range are emission free, free from unpleasant smells, irritants and toxins.
Farrow & Ball associate their paint as every in-trend, it looks like they are trying to appeal to a younger target market with very quirky photo shoot scenes
I think they are trying to communicate the message that it is of an art to apply this wonderful paint, professionals are seen using it in the video and it rather glamorizes its use.
Auro paint is eco certificated. - Retailers can demonstrate due diligence to the authorities within the target market through the certification of suppliers, therefore, allowing companies to gain consumers’ trust through product safety reliance.
The vegetable sourced water based Auro paints range are emission free, free from unpleasant smells, irritants and toxins.
I think they are trying to communicate the message that it is of an art to apply this wonderful paint, professionals are seen using it in the video and it rather glamorizes its use.
Everything that is used in the video is very authentic and natural ( Even the food they eat! ) they are trying to send a message about their paint and the clientele that could be you!
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