Final Artwork Draft

Final Labels

Changes to the Concept

As it has recently come to light that Tetra-Pak does not support liquid based paints, I have decided to change the concept packaging to  have a 'bag-in-a-box' design that uses a internal liner bag.

'Bag-in-box packaging offers both economic and practical benefits throughout the supply chain perfect dispensing, major efficiency gains, lower storage costs, increased hygiene and longer shelf life. Bag-in-box lowers costs and improves efficiency, enabling manufacturers and retailers to gain competitive advantage.' - Rapak

Waste Reduction: Five times less waste than rigid containers. Empty packages collapse fully, saving space upon disposal. Wide range of bulk bag sizes (up to 1400 litres) means less packaging per litre. One-way system means no chemical decontamination or washing. Bag-in-box packaging extends product shelf life, reducing food waste
Energy consumption and raw material conservation Lightweight and space-efficient - saves 20% on fuel and energy costs in transport. One-way system eliminates fuel expenditure and energy costs on return transit. Minimal packaging reduces raw material usage by up to 80%. Highly efficient filling machines decrease energy costs and increase productivity.  The bag in box does support paint and coatings! - http://www.rapak.com/en/markets/coatings.asp The bag or film is made from a multi-layered metallised polyester.  - Barrier films Metallised laminates (coated with a thin layer of metal, usually aluminium) The coating  reduces the permeability of the film to light, water and oxygen. The properties of the film remain, such as higher toughness, the ability to be heat sealed, and a lower density at a lower cost than an aluminium foil. This gives metallised films some advantages over aluminium foil - EVOH Foil laminates (This option is not very cost effective)

Packaging Prototypes

Packaging Nets

Because my packaging is rather unorthodox in shape a simple box net wouldn't be appropriate. The shape is similar to a chip/french frie carton with the way it busts out at the sides, there is also the hoop at the top to think about which might make the net rather difficult.

Chip carton net

My First solution to the product packaging net

Revision 1 - the first was too wide and the bottom didn't sit wide enough, I've made adjustments in these areas.

Revision 2 -

I had to move the lid to the side after revising the packaging net design, so I created a diagonal flat surface on one side.I also shortened the top flap.

After design the packaging nets I have realised that there will be some strain at the top (the hoop). I shall have to think about re-enforcing the top to prevent it from breaking when being carried.

Transport packaging solution

This net is fairly straight forward and therefore did not need to consult any packaging theory.

Revision 1
the ear's extruded out too much which meant the box couldn't close, i brought them in closer the the handles to solve this problem.

One of the best features this packaging net has to offer is that it needs no glue or adhesive to keep it together. It assembles and locks in itself using the ear tabs next to the handles. These could be cut to be the initials of Edward Bulmer - E on one side and B on the other. This is a nice aesthetic detail but this is the transport packaging and therefore could get ripped off / damaged in its journey.

A Simple Mock Up Of The Packaging & Transport Packaging

A simple initial mock up of packaging

 

A simple initial mock up of transport packaging

Labelling

Through my research and review of the current label I came to the conclusion that it simply does not communicate the message of being an eco friendly paint.

Stamp's & minimalistic design was an aspect I found to be quite popular as far as design trend go currently. The stamps have a 'hand crafted' appeal and look the part in terms of an eco aesthetic product.

Research here > http://georgemossgreendesign.blogspot.co.uk/2013/11/primary-research-competitors-design.html

I played around with two idea's of stamps/letterpress embedding into the cardboard slip over which will be going over the top of my packaging (tetra-pak) to hold the logo, product information etc.

I've also produced some mock-ups of how the stamp/letterpress will work on cardboard to check how appropriate it looks. The results I was quite pleased with but market research will be the real test of that.

This is similar to how the final version will look with the paint details on the front.