Final Artwork Draft

Final Labels

Changes to the Concept

As it has recently come to light that Tetra-Pak does not support liquid based paints, I have decided to change the concept packaging to  have a 'bag-in-a-box' design that uses a internal liner bag.

'Bag-in-box packaging offers both economic and practical benefits throughout the supply chain perfect dispensing, major efficiency gains, lower storage costs, increased hygiene and longer shelf life. Bag-in-box lowers costs and improves efficiency, enabling manufacturers and retailers to gain competitive advantage.' - Rapak

Waste Reduction: Five times less waste than rigid containers. Empty packages collapse fully, saving space upon disposal. Wide range of bulk bag sizes (up to 1400 litres) means less packaging per litre. One-way system means no chemical decontamination or washing. Bag-in-box packaging extends product shelf life, reducing food waste
Energy consumption and raw material conservation Lightweight and space-efficient - saves 20% on fuel and energy costs in transport. One-way system eliminates fuel expenditure and energy costs on return transit. Minimal packaging reduces raw material usage by up to 80%. Highly efficient filling machines decrease energy costs and increase productivity.  The bag in box does support paint and coatings! - http://www.rapak.com/en/markets/coatings.asp The bag or film is made from a multi-layered metallised polyester.  - Barrier films Metallised laminates (coated with a thin layer of metal, usually aluminium) The coating  reduces the permeability of the film to light, water and oxygen. The properties of the film remain, such as higher toughness, the ability to be heat sealed, and a lower density at a lower cost than an aluminium foil. This gives metallised films some advantages over aluminium foil - EVOH Foil laminates (This option is not very cost effective)

Packaging Prototypes

Packaging Nets

Because my packaging is rather unorthodox in shape a simple box net wouldn't be appropriate. The shape is similar to a chip/french frie carton with the way it busts out at the sides, there is also the hoop at the top to think about which might make the net rather difficult.

Chip carton net

My First solution to the product packaging net

Revision 1 - the first was too wide and the bottom didn't sit wide enough, I've made adjustments in these areas.

Revision 2 -

I had to move the lid to the side after revising the packaging net design, so I created a diagonal flat surface on one side.I also shortened the top flap.

After design the packaging nets I have realised that there will be some strain at the top (the hoop). I shall have to think about re-enforcing the top to prevent it from breaking when being carried.

Transport packaging solution

This net is fairly straight forward and therefore did not need to consult any packaging theory.

Revision 1
the ear's extruded out too much which meant the box couldn't close, i brought them in closer the the handles to solve this problem.

One of the best features this packaging net has to offer is that it needs no glue or adhesive to keep it together. It assembles and locks in itself using the ear tabs next to the handles. These could be cut to be the initials of Edward Bulmer - E on one side and B on the other. This is a nice aesthetic detail but this is the transport packaging and therefore could get ripped off / damaged in its journey.

A Simple Mock Up Of The Packaging & Transport Packaging

A simple initial mock up of packaging

 

A simple initial mock up of transport packaging

Labelling

Through my research and review of the current label I came to the conclusion that it simply does not communicate the message of being an eco friendly paint.

Stamp's & minimalistic design was an aspect I found to be quite popular as far as design trend go currently. The stamps have a 'hand crafted' appeal and look the part in terms of an eco aesthetic product.

Research here > http://georgemossgreendesign.blogspot.co.uk/2013/11/primary-research-competitors-design.html

I played around with two idea's of stamps/letterpress embedding into the cardboard slip over which will be going over the top of my packaging (tetra-pak) to hold the logo, product information etc.

I've also produced some mock-ups of how the stamp/letterpress will work on cardboard to check how appropriate it looks. The results I was quite pleased with but market research will be the real test of that.

This is similar to how the final version will look with the paint details on the front.

More Rough Idea's For Packaging & Transport

CAT Trip 2013 : Centre for Alternate Technology

The trip to the Centre of Alternate Technology proved a very valuable experience as it opened my eyes up to many new and existing ways materials could be used in an innovative way as part of a buildings structure, as a replacement for non-sustainable materials and as a use for packaging too!

Innovative use of materials - Architecture and more!

Innovative sustainable insulation was a big thing at CAT and they had many solutions in terms of materials!

 Pertile!

 Cellulose!

 Cork!

 Clay piping was also an alternative for plastic piping used in ducts & drains.

 I found this wall, where they had used many recycled materials - what a great secondary use!

Wales was  definatley not short on sheep's wool! They used it as insulation in some of the walls.

The Information Centre/shop and the new circular lecture hall both used compressed earth as the structure for the walls. The earth had been compressed by more then x7 to maintain strength and durability! In the shop they unfortunately used timber as supports without drying it first ( as it takes to much energy ) causing it to shrink and break!

 A lot of glass was used as lighting and an energy source! although it did effect keeping the warmth in so it had to be used wisely.

CAT sits on an old slate quarry and you can see many of the buildings around using this natural resource in the roofing and even the stones in the walls.

Inside the lecture hall it was furnished with wood, the earth walls seemed to do a great job of keeping the warmth in however it did get quite dark in there, there were wooden pannels you could slide back for extra light in exchange for some of the heat.They even used the wood for sound proofing at the back.

Jo Gwillim - Sustainable Design Talk

Jo presented us with some striking facts and figures about waste in energy and materials. He also showed us a few materials we could use sustainably in the workshop task he ran. Here are a few notes I made on the talk he gave...

99% of the materials in the US are thrown away in 6 months, and in britains its 98%.

'It is sustainable if you can carry on doing it forever' -  Jonathon porritt

'Sustainability is not cheating on yourself, not cheating on your children, not cheating on the planet.'  - Jo Gwillim

In Britain we use 195 kWhrs per person a day!
60 kWhrs are used transporting and making the things we buy.As well as thinking about the recycling of materials we also need to be concerned about how much energy it takes to create the goods/packaging out of material, this is know as the embodied energy ( calculated in ms/kg)

Here are a few examples of some materials embodied energy, this relates heavily to( and will impact the choice of ) the material we will use for packaging design for the paint tins!

Using recycled materials as a massive benefit in terms of the bodied energy as you can see from the image below it is reduced drastically.

 The Task we were set by Jo was to see which of these insulators were the best! there wasnt much in it in the end, to our surprise the hemp lime featured pretty high up the scale! It was that good they had experimented with using it as a building material there at CAT.

A few interesting signs with some great advice and some shocking figures! e.g the average household releases 8.2 tonnes of CO2 a year! Energy generated by the solar panel roof -61563kwh since October 2006, 35090 kg green house gas emissions saved by the solar panel roof!